NMIMS JULY READY ASSIGNMENTS - The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20% as more and more people move into buying online medicines. Metlife offers the medicines at a 20% lower rate.
The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20% as more and more people move into buying online medicines. Metlife offers the medicines at a 20% lower rate.
The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20% as more and more people move into buying online medicines. Metlife offers the medicines at a 20% lower rate.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
Integrated Marketing Communications
1. You have just opened your own
Restaurant. You have planned an inaugural rate for customers to visit and taste
the food. Describe the P’s of marketing mix. Describe the Promotion plan on How
would you market your brand to maximize your sale? (10 Marks)
2. You are the brand manager of a
Toddler’s toys Brand. Your company has tied up with a kid’s movie to attract
the toddler’s. How will you leverage this association to build equity for your
brand? (10 Marks)
3. Case Study
Increase Market Share for Online Pharmacy
Source: PTI feed India Today
The overall Market size of online
Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20% as more and more
people move into buying online medicines. Metlife offers the medicines at a 20%
lower rate. While it has been growing, the overall share of all the top players
put together is only 2%. Metlife aims to increase its market share thereby
increasing the volume of medicines bought online.
a. In a growing market with other serious
players, how would you approach IMC to increase the market share? (5 Marks)
b. Metlife has created an audio visual ad
for creating awareness about authentic medicines delivered at the doorstep.
Explain the 9 elements of communication for the ad. (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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