NMIMS 2019 JULY SOLVED ASSIGNMENTS - M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp. The company is planning to sell papads at a price higher than its competitors. The company also plans to launch various variety of papads with different shapes and sizes.
M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp. The company is planning to sell papads at a price higher than its competitors. The company also plans to launch various variety of papads with different shapes and sizes.
M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp. The company is planning to sell papads at a price higher than its competitors. The company also plans to launch various variety of papads with different shapes and sizes.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
Marketing
Management
1. M/s Tikhalal sells pickle
and spices across the country and wants to enter into the international market.
The company is known for their quality ingredients. The company sells the
product at higher price but customers don’t hesitate to pay the price as the
quality is premium. Their brands Mr. Tikha, Mr. Hara, Mr. Laal, which are
various pickles and spices are a hit brand in the Indian Market. The company
has decided to enter in US Market as it has a major market for Indian pickles
and spices.
1. Explain various Micro and
Macro environment factors that the company should analyze before entering into
the international market. Explain the points with reason. (10 Marks)
2. The company is planning to
take Mr. Tikhalal online in India. Explain various ways to promote the brands
of pickles and spice on Social Media Platforms. (10 Marks)
3. M/s Tikhalal is also
planning to sell paapads with the brand name Mr. Crisp. The company is planning
to sell papads at a price higher than its competitors. The company also plans
to launch various variety of papads with different shapes and sizes.
a. How should company segment
the consumer market for Paapads? (5 Marks)
b. To introduce the product in
the market what are the various sales promotion techniques that should be used
for the brand Mr. Crisp? (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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