2019 NMIMS READY ASSIGNMENTS - You have just opened your own Restaurant. You have planned an inaugural rate for customers to visit and taste the food. Describe the P’s of marketing mix. Describe the Promotion plan on How would you market your brand to maximize your sale


You have just opened your own Restaurant. You have planned an inaugural rate for customers to visit and taste the food. Describe the P’s of marketing mix. Describe the Promotion plan on How would you market your brand to maximize your sale

You have just opened your own Restaurant. You have planned an inaugural rate for customers to visit and taste the food. Describe the P’s of marketing mix. Describe the Promotion plan on How would you market your brand to maximize your sale

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224

Integrated Marketing Communications

1. You have just opened your own Restaurant. You have planned an inaugural rate for customers to visit and taste the food. Describe the P’s of marketing mix. Describe the Promotion plan on How would you market your brand to maximize your sale? (10 Marks)

2. You are the brand manager of a Toddler’s toys Brand. Your company has tied up with a kid’s movie to attract the toddler’s. How will you leverage this association to build equity for your brand? (10 Marks)

3. Case Study
Increase Market Share for Online Pharmacy
Source: PTI feed India Today
The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20% as more and more people move into buying online medicines. Metlife offers the medicines at a 20% lower rate. While it has been growing, the overall share of all the top players put together is only 2%. Metlife aims to increase its market share thereby increasing the volume of medicines bought online.
a. In a growing market with other serious players, how would you approach IMC to increase the market share? (5 Marks)

b. Metlife has created an audio visual ad for creating awareness about authentic medicines delivered at the doorstep. Explain the 9 elements of communication for the ad. (5 Marks)

SOLVED 2019 JULY NMIMS ASSIGNMENTS


Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224



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